3 Ways to Keep Up with Changing Search Algorithms, User Behavior

Search engine optimizers aren’t the only ones tweaking their methods after Google releases updates to its algorithm. The everyday user is also undergoing a transformation. The difference is that while SEOs are making a conscious decision about what to do differently, the rest of the Internet is reacting in latent, conditioned ways that are affecting […]



MUST READ: What the Shellshock Hack Means for Your Site

Shellshock (AKA the Bash Bug) is being called the most serious security flaw since Heartbleed made headlines back in April. Discovered just this past Wednesday, September 24th, its threat level was given a 10 out of 10 on the Richter scale of security flaws, the Common Vulnerability Scoring System, while Heartbleed was rated at a […]



How to Resurrect Your Failing SEO Campaign

Every online business owner has “SEO” on their to-do list, whether it’s as a jotted note on a whiteboard or a nagging presence on the backs of their minds. Either way, we all know that SEO is an important element of our success online and we’ve each tried to address it in one way or […]



PANDA Dos and Don’ts—What Your Site Needs to Rank Well

It’s safe to say that Google likes to keep us website owners on our toes. And it’s definitely to its advantage to do so. One vehement blogger goes so far as to call it “immoral” the way Google muddies up the details of an algorithm that affects so many websites’ bottom lines. There’s not an […]



2 Ways Human Nature Can Help You Ramp Up Your Conversions

Great news! You don’t have to be a professional writer to write high-converting web copy. All you have to do is know what compels people to buy any given product online and adopt that knowledge into your word choice and delivery on your own website. Understanding how people tick as well as how they consume […]