Sites Using HTTPS will be Given Higher Rankings in Google

According to Google’s latest update, sites that adopt HTTPS will see a slight boost in their SEO. Recently, Google has expressed its desire for all sites to carry the HTTPS moniker, going so far as to call for “HTTPS everywhere.” What is HTTPS? You’ve probably seen that all URLs are preceded by an “HTTP” or […]



15 Blog Comment Techniques for Building Relationships with Your Readers

Why do you blog? Is it purely for SEO reasons or are you legitimately interested in building a lasting rapport with your readers? Perhaps it’s a little of both? Of course it is. Google is continually trying to refine its algorithm to cater its search results to original, quality content. When you write quality content, […]



A Beginner’s Guide to Tracking Your Site Stats with Google Analytics

There are three certainties in life: Death, taxes, and the need for Google Analytics for website owners. Google analytics is the easiest and most popular system used to track website traffic – and it gets bonus points for being free. While it’s pretty intuitive to use, it can seem overwhelming when you log in for […]



The Three Ps of Guest Posting

Guest posting remains a fantastic way to spread your expertise across the Internet. It grants you access to a new, but established audience and provides some link-weight with Google if you include a link back to your site, whether in the copy of the post or in your author bio. Though guest posting as an […]



3 Reasons Why There’s Still Value in Guest Posting

Back in January, Matt Cutts made the now notorious announcement about the death of guest posting. After a burst of backlash from SEOs across the web, Cutts followed up the announcement with further clarification: spammy guest posting was dead. No shock there. This stance is entirely appropriate for Google, who has never made secret its […]