PANDA Dos and Don’ts—What Your Site Needs to Rank Well

It’s safe to say that Google likes to keep us website owners on our toes. And it’s definitely to its advantage to do so. One vehement blogger goes so far as to call it “immoral” the way Google muddies up the details of an algorithm that affects so many websites’ bottom lines. There’s not an […]



2 Ways Human Nature Can Help You Ramp Up Your Conversions

Great news! You don’t have to be a professional writer to write high-converting web copy. All you have to do is know what compels people to buy any given product online and adopt that knowledge into your word choice and delivery on your own website. Understanding how people tick as well as how they consume […]



Sites Using HTTPS will be Given Higher Rankings in Google

According to Google’s latest update, sites that adopt HTTPS will see a slight boost in their SEO. Recently, Google has expressed its desire for all sites to carry the HTTPS moniker, going so far as to call for “HTTPS everywhere.” What is HTTPS? You’ve probably seen that all URLs are preceded by an “HTTP” or […]



15 Blog Comment Techniques for Building Relationships with Your Readers

Why do you blog? Is it purely for SEO reasons or are you legitimately interested in building a lasting rapport with your readers? Perhaps it’s a little of both? Of course it is. Google is continually trying to refine its algorithm to cater its search results to original, quality content. When you write quality content, […]



A Beginner’s Guide to Tracking Your Site Stats with Google Analytics

There are three certainties in life: Death, taxes, and the need for Google Analytics for website owners. Google analytics is the easiest and most popular system used to track website traffic – and it gets bonus points for being free. While it’s pretty intuitive to use, it can seem overwhelming when you log in for […]