John Rampton(Affiliate Marketing) and Lane Livingston(CEO) getting ready to head over to the ad:tech meetings!

John Rampton and Todd Bassett working the conference floor!  Todd has been a great friend and worked with me for years.

This photo is a little blurry.  Sorry, it was taken with my iphone.  This was the opening Keynote at Ad:Tech NYC 2009.  Jonathan Miller, CEO of Digital Media group gave an excellent presentation about the future of the industry.

This was Slick Rick at the Click Booth’s party at the Patcha. What a great party!

This was the Adknowledge party. It was a great VIP party with tons of familiar faces. Thanks for a great time!

There were so many great meetings and discussions at Ad:Tech that we were able to take part in.  Some of our highlights were:

Domain Industry Sponsored Workshop: Domain Tips to Drive Your Business Forward and Save MoneyThe Domain Industry Workshop is sponsored by Sedo.com, Media.net, Name Administration, Inc., and NameMedia, Inc.

Chances are your company already owns one domain name. Maybe more. But did you know that a proper domain strategy can help drive leads to your front door and improve search engine placement while saving you money on sponsored results? More than 67% of global Internet users arrive at web sites through Direct Domain Navigation. That’s just one of the many reasons why Calvin Klein owns bras.com and underwear.com, Johnson & Johnson owns baby.com, Crest owns toothpaste.com, Diageo owns rum.com and Barnes & Noble owns books.com.

Attend this workshop to learn:

• Domain name tips for maximizing SEO and SEM benefits while reducing costs
• How to instantly form credibility with consumers and establish your company as the definitive source in your industry with vertical defining domain names
• Tips for bringing valuable sales leads to your front door without any marketing or brand awareness. The panel’s collection of experts from the domain name industry will be sharing their tricks and tips for developing a domain strategy that promises to help your company grow while keeping marketing expenses down.

15 Ways to Grow Your Audience

What is it about some sites and blogs that attracts more traffic than others? How can all sites across the long tail attract more eyeballs, increase stickiness and drive long-term customer engagement? How can smaller and medium-sized sites, in particular, break through the infinite clutter and noise of all digital media to reach and grow new audiences? ad:tech welcomes Rebecca Weeks Watson from Real Girls Media and expert panelists from Metacafe, Waterfront Media and Mashable.com to discuss and share with you how to increase exposure and audience through 15 simple approaches including content, layout, social media, syndication, community and more.

SMX@ad:tech: Search Engine Optimization Tactics

SearchEngineLand.com Executive Editor Chris Sherman leads a panel of SEO experts as they look at the current and emerging best practices and optimization trends and developments across current and emerging search media and technology platforms. This panel brings together several different points of view on how best to accomplish SEO with a common goal of providing attendees with sound advice and best practices.

The Science of Targeting: Turning Data into Scalable, Actionable Insights

Targeting has evolved from a lowest common denominator approach (W 18-54) to one that is informed, in real-time, by demographic and psychographic data, consumer behavior and contextual relevancy. ad:tech is pleased to welcome back Matt Spiegel, CEO, Digital at Omnicom Media Group, to lead a high-caliber panel that will look at practical, high-impact innovations that leverage raw data to generate actionable, strategic insights about customers and prospects in the media planning, buying and optimization process. Will this new approach to defining and delivering audiences bring the scale and uniformity needed for brand marketers to finally shift budgets online at scale, or will solutions complicate an already confused marketplace? And how do different approaches to data-driven targeting align with consumer privacy expectations and best-practices? Join leading media and consumer insights professionals from Omnicom, Facebook, Quantcast, Yahoo! and Google for a deep-dive tutorial into the new science of targeting.