Now you can steal an inside look at the hottest video-streaming service on the market today with our newest case study. If you’ve ever wondered how Netflix got its start, or how it continues to give its competition a run for its money, you can start by checking out this case study. It maps out Netflix’s service features, business model, history, and system.

With Amazon’s recent move to offer 5,000 free instant videos and shows to Prime members, it’ll be interesting to see how both companies maneuver in and out of the limelight as their consumers’ top pick for streaming entertainment.