Orem, UT Lane Livingston, CEO of NetHosting, a fast-growing provider of Cloud Computing,  Dedicated and Managed Hosting, and Virtual Hosting platforms, recently attended the first of this year’s three conferences: Conversion Conference West 2010, which precedes the two October conferences to be held in Washington D.C. and Hamburg, Germany.

“It was too great of an opportunity to pass up,” said Mr. Livingston. “One thing the evolution of the Internet has taught us is that the day will never come when there’s nothing left to learn. That’s why conferences like this one—where industry experts can come together to pool and share their collective experience—are so important. I’ve walked away with a much clearer idea of where and how to channel NetHosting’s growth.”

Accompanying Mr. Livingston was NetHosting’s Creative/Marketing Director, Ken Kirkland, who stated, “The focus of this conference is obvious: conversion marketing, which is entirely applicable to what I do as designer. We covered all the bases, from business to business landing pages to website testing and content optimization.”

Primarily intended for online marketing executives, website managers, graphic designers, and copywriters, the three-day conference, which took place in San Jose, California, provided an expansive look at the multifaceted concept of website conversion. Each workshop explored the elements that make up a successful online campaign versus one that results in escalated bounce rates.

As a joint production of Rising Media and Sitetuners.com, keynotes were given by Tim Ash, CEO of SiteTuners, a landing page optimization firm; Bryan Eisenberg, CEO of BryanEisenberg.com; and Jakob Nielson, Principal and Cofounder of Nielson Norman Group.
 

Rebekah Perkins

Rebekah is an avid writer and former lacrosse player. She is also the Content Manager at NetHosting. Rebekah enjoys the pace and energy of the Internet industry as well as the rules-are-made-to-be-broken attitude of the English language.