Earlier this summer, media agency RKG released a report on the state of mobile as reflected in the site analytics of the U.S. websites studied in the survey, and their conclusion is vitally important for all website owners to consider as they redesign and improve their sites. Their findings indicated that mobile smartphones and tablets comprised 34% of all organic search traffic in the second quarter, and that 42% of all social visits to the sites came from mobile devices.
So how diligently have you incorporated mobile-friendly features into your site’s functionality? If you haven’t looked into it yet, now’s the time, because those numbers will steadily rise as mobile technology continues to advance. Additionally, as our mobile devices become more and more intuitive, they’ll become increasingly inculcated in our daily lives.
Think of the panic you feel when you lose your smartphone. It’s like misplacing your brain, your lifeline to all of your contacts, schedules, and even your bank accounts. They’re tools of ultimate convenience that we can’t easily do without anymore. And convenience is a theme that users want in all aspects of their day-to-day lives. Users want to be able to web-surf and shop on their phones and tablets with the same ease as when they’re sitting at their desktops.
Consider this: if your lasting success is dependent on providing your users with what they want, you need to make your site mobile-friendly.
Determine Your Site’s Current Mobile Situation
In Google Analytics, head to the “Audience” click-down menu on the left hand side of the screen, click “Mobile” and then choose “Devices.” This will show you how many visits your site received with mobile devices, what those devices were (iPhone, iPad, Samsung, etc.), how long they stayed on the page, and how many pages they viewed.
This is critical information for you to review now, before you begin making changes to your site to better accommodate mobile search. Based on how much mobile traffic you’re receiving, and its bounce rate, you can determine if it’s worth investing in revisions at this time, and where you should spend your focus.
Clicking “Overview” will show you your most basic stats, including the percentage of overall traffic that comes from mobile devices, desktop, and tablet specifically.
Google Has an Eye on Mobile
Google is expanding its tools with an eye on mobile users, which means they’re giving it more weight in SEO. Providing such tools as the Mobile-Friendly Test also indicates a special focus on the issue. The test will provide assessments on whether or not the text is too small to read, the links too close together, and whether the viewport is set, followed by links toward additional information that will help you make the site more friendly to mobile users.
To further clarify, Google has created content for developers of websites that provides more technical instructions on mobile SEO. This is in line with Google’s ultimate goal of creating the most user friendly experience online.
How often do you use mobile to surf the web? What are your great pet peeves about sites that aren’t catered to your mobile experience?
McCoy, Josh. “Using ‘Mobile’ Tools in Your SEO Strategy.” http://searchenginewatch.com/sew/how-to/2383680/using-mobile-tools-in-your-seo-strategy?utm_term=&utm_content=Using%20%22Mobile%22%20Tools%20in%20Your%20SEO%20Strategy&utm_campaign=SEW.Daily.EU.A.U&utm_medium=Email&utm_source=SEW.DCM.Editors_Updates. (December 9, 2014.)
RKG. http://www.rimmkaufman.com/. (December 9, 2014.)