Recycling Writing the Right Way | How to Repurpose Blog Content
 

Are you having a hard time coming up with topics for your blog content? I get it! It can be rough delivering posts that meets the needs of your target audience on a consistent basis. Fear not, friends. As I’ve experienced this struggle, I’ve tried to get creative with how I find my blog concepts.

Housekeeping Items

Before we get into the gold, I want to point out some rules of thumb about creating blog content.

  • Your audience doesn’t want to read the exact same thing you wrote 3 months ago. Change, add, do more research, whatever it takes. If you’re going to write on a similar topic, consider updating an existing post for relevance rather than writing a fully new post with 90% of the same stuff in it.
  • Other writers don’t want to be copied, so make your work different. You need to add, change or have a different opinion somehow or there’s no point in writing on the same topic.
  • If you use ideas or quotes from another writer, cite it. I like to include all of the links I referenced at the end of my posts at the very least. You may have to do it another way if you’re following a specific writing style.
  • If you’re excited about something, your excitement will show in your writing. That’s so much more engaging!

Now for the main event!

Here are my favorite methods for finding topics to write on:

  1. Visit your blog posts of yester-year. Maybe there was another writer before you, or maybe you’ve been writing for years. Look at the oldest posts in your archives and work forward to glean ideas that you can rewrite, update to be more relevant, or do with a new spin.
  2. Visit your competitors’ blogs. Old and new. Are there topics that you’ve missed? Or are there posts that you know you can do better? Read through some posts and outline how you’d change it so that your customers get more value.
  3. Watch webinars! Webinars are awesome because they have all of the makings of excellent blog content, but they give you a break from having to read all your research. Take awesome notes while you watch or listen. Take the pieces, concepts and points that are most relevant to your audience and extrapolate.
  4. Customize existing list articles. Did you find a great list article (listicle) somewhere, but it covers 3 different topics pretty broadly? Break it down, do one of those 3 topics at a time, change it around and customize it to suit your customers’ needs. Do additional research, get more in depth. One of my pet peeves when I read a listicle is huge long lists that are not very informative or detailed. That’s why I love the approach of a niche-specific and detailed list.
  5. Read business books. These books are chock full of ideas and topics that are useful to people, otherwise they never would have made it to print. Take an interesting topic from one of the chapters and find out as much as you can. Research it further online and figure out how to point it to your readers.
  6. Talk to your coworkers. Your sales, account management and support teams will have tons of information for you. They see where your customers lack understanding, and they know which topics you should try to educate on. If you’re lucky, you may even get someone to write a post for you!

Just a Reminder

These are great ways to get IDEAS. It’s your job to make sure that what you’re writing is ORIGINAL and NOT PLAGIARIZED. Don’t be a jerk, don’t steal other writers’ work. Add your own research to further prove points, describe things in a different way, cite the resources that you use, and use quotations if you really like the way someone said something.

Happy writing!

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