Trends come and go. In the marketing business, it’s crucial to keep up with those trends while advertising. Many marketing strategies have died out lately and I’m here to tell you that you need to stop using these strategies. Not everything lasts forever. Here are some marketing no no’s.
QR Codes (Quick Response)
These were popular once upon a time and some companies are still trying to pursue them. I don’t even have a QR code reader on my phone, nor have I ever. I don’t know anyone that does anymore. According to Marketing Charts, only 21% of consumers have EVER scanned a QR code.
QR codes are a visual way to advertise a website URL. To get to the URL that is being advertised, you have to download an app. That creates a problem in itself:
- Get out your phone.
- Search for that QR code app that you downloaded one time, the name of which escapes
- Realize that you deleted that app ages ago because you never used it. Go to app store, search for and download a new free QR Code reader.
- Take a nap because you’re exhausted at this point.
- Launch app and wait for the camera to initiate.
- Hold the phone up to QR Code.
- Wait for browser to launch and page to load.
- Ta-da, a web page! Wasn’t that easier than typing in a URL?
I don’t want to download an app just to get to a website that I could easily get to by typing it into a browser. It will also eat up data that I could have used to Pin on Pinterest. Right after I download it, chances are I would just delete it to have more storage on my phone for cute pictures of my nieces and nephews.
The whole point of a QR code is supposed to save time, but it does the complete opposite. If you do have a QR scanner you might know that scanning the actual code takes forever.
Plus, QR codes are not exactly pleasing to the eye. If you have an ad up with a QR code on it, it just looks like a sore thumb. It’s basically a bar code to get to a website.
When you are looking to buy a product, what’s the first thing you want to know? How well it works, right? So where do you go to get that information? There are a lot of resources that you can use to know what a certain product is like, including your friends. The great thing about asking your friends about what they think of a product is that they aren’t going to lie to you.
It’s easy to lie on the Internet and it’s also easy to believe a lot of information on there. Reviews are the number one influencer for a purchase, according to iMedia Connection. How someone feels about a certain product plays a big part. Would you buy something that only got a 1-star rating? Or stay at a hotel with bad reviews? No way! The same thing goes for buying something from a site like eBay. Does the seller have good ratings?
It’s possible to buy fake reviews which can lead to penalties. The algorithms used on the internet are improving in a way that they are able to identify fake reviews and even remove them. So don’t try it and get rid of them if you already have.
You might want to take a look at your reviews to see if any fake accounts have made any fake reviews that can hurt you in the long run.
Here are some ways to spot a fake review:
- Short in length
- Five stars
- Emotional language (amazing, wonderful, ridiculous, waste of time, etc.)
- Reviewer writes a lot of reviews in short amount of time
- Has not tried the product
Avoiding a Question Addressing a Concern
No one is perfect and no company is perfect. There are problems that come up and even questions that might be hard to address. Consumers want to make sure that they are getting what they are paying for. Some of these questions or concerns may be brought up on your social media or a review page for EVERYONE to see.
It is humbling to get these kinds of comments. It is a lot easier to just hide the comment made and go on your way, but that is not the right thing to do anymore. Consumers appreciate the fact that you are addressing a problem because it shows that you care about your customers’ happiness. Avoiding the question makes it seem like you are trying to hide something and that can drive future customers away.
Not everyone is going to be happy with the product you provide and that’s okay. They might even voice their opinion and you need to address it appropriately.
- Take a breather
- Stay positive
- Thank them for their feedback
- Highlight your strengths
- Address the problem
- Provide them with a phone number and offer to help more efficiently over the phone
Do you enjoy reading blog posts that sound like this:
“Are you looking for cheap webhosting? If you’re looking for cheap webhosting, look no further. Our cheap webhosting website is the best place to get your cheap webhosting. Feel free to check our different services of cheap webhosting from our cheap webhosting selection below.”
That is a mouth full. No one really talks like that and it can also be hard to read. Not only that, but it can actually hurt your rankings because algorithms now will penalize those kinds of sites. Your site can even be removed for keyword stuffing.
Google give us examples of keyword stuffing, which include:
- Lists of phone numbers without substantial added value
- Blocks of text listing cities and states a webpage is trying to rank for
- Repeating the same words or phrases so often that it sounds unnatural
Tagging random people in photos
Do you recognize this picture?
Maybe you were even tagged in it by one of your friends. This was one of those fun trends that was going around. There’s a different kind of tagging that used to happen as well.
Tagging random people in pictures just to get views or ‘likes’ has died. It’s annoying and no one likes it. I don’t even know if anyone ever really liked it in the first place. In fact, people got so annoyed that Facebook made it so a page cannot tag a person. Instagram, on the other hand, is still able to tag anyone.
The ways of the Internet change on a daily basis. These tips tell us some of the things that don’t work anymore as a result of those changes. What marketing strategies are you using to help your site?