According to Google’s latest update, sites that adopt HTTPS will see a slight boost in their SEO.
Recently, Google has expressed its desire for all sites to carry the HTTPS moniker, going so far as to call for “HTTPS everywhere.”
What is HTTPS?
You’ve probably seen that all URLs are preceded by an “HTTP” or “HTTPS.” HTTPS is simply a more secure version that encrypts all data sent to and from the site. You can log in or send credit card info to a site without having to worry about hackers obtaining your info.
For those reasons, we usually see HTTPS only on shopping carts or pages that ask for personal information or passwords. Up until now, we haven’t really needed information to be encrypted on purely informational pages.
Google’s now giving everyone a reason to change their site to HTTPS.
What Does This Mean For Your Site?
Google has been attempting to thwart SEOs for a decade, but only in the last few years have the rankings become truly confusing. What works one week will get your site deindexed the next. Strategies that were staples are now abandoned.
Every once in a while, Google will throw us a small mercy by telling us explicitly a factor in its algorithm. Even then, it’s usually a “Don’t Do This” type strategy that tells us what to avoid, but not what we can actively do to improve rankings.
That’s why this announcement is important. We now have a specific strategy that will help boost our rankings, however small. Here’s why all sites need to update to HTTPS:
1. It will take years for the masses on the Internet to adopt HTTPS. By adopting sooner, you can reap extra SEO rewards.
2. In referencing the importance of HTTPS in its algorithm, Google said, “over time, we may decide to strengthen it.” If Google wants everyone to switch to HTTPS, it will have its way one way or another. It’s very possible that in 5 years, sites with simply the HTTP in their URL may be seen as outdated and even a security risk. HTTPS will likely be mandatory for any legitimate site.
How do I get HTTPS on my Website?
The first step is that you must have an open static IP. These are very cheap to obtain.
Next, you must purchase something called a Secure Sockets Layer (SSL) Certificate. This SSL certificate is what establishes the encrypted link between a web server (hosting your site) and your visitors’ browsers.
After purchasing an SSL certificate, a certificate signing request (CSR) must be generated, and then your SSL must be configured to work with your site.
We’d be happy to help you increase the security of your site (and rank higher on Google) by switching to HTTPS. Feel free to use the Live Chat or the phone number in the upper right corner for any questions you have.
What do you think about this latest change to Google’s algorithm?